Drowning in Metrics: How Managers Select and Trade-Off Metrics for Making Marketing Budgetary Decisions

Mintz, O

Bart, Y Lenk, P Reibstein, D

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Field	Value	Language
dc.contributor.author	Mintz, O https://orcid.org/0000-0003-0512-4283	en_US
dc.contributor.author	Bart, Y	en_US
dc.contributor.author	Lenk, P	en_US
dc.contributor.author	Reibstein, D	en_US
dc.date.issued	2019-10-30	en_US
dc.identifier.citation	2019	en_US
dc.identifier.uri	http://hdl.handle.net/10453/138409
dc.rights	info:eu-repo/semantics/openAccess
dc.title	Drowning in Metrics: How Managers Select and Trade-Off Metrics for Making Marketing Budgetary Decisions	en_US
dc.type	Journal Article
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access	*

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