Browsing byAuthorSchollmeyer, T
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
2010-01 | A Method to Measure the Financial Value of Dormant Brands | Fischer, M; Schollmeyer, T |
2013-01 | The role of culture for pricing luxury fashion brands | Hornig, T; Fischer, M; Schollmeyer, T |