Browsing byAuthorSkiera, B
Showing results 1 to 5 of 5
Issue Date | Title | Author(s) |
2010-01 | An Analysis Of The Importance Of The Long Tail In Search Engine Marketing | Skiera, B; Eckert, J; Hinz, O |
2010-12-01 | Do retailers benefit from the long tail phenomenon? | Eckert, J; Ebling, C; Skiera, B; Hinz, O |
2014-10-01 | Measurement of preferences with self-explicated approaches: A classification and merge of trade-off- and non-trade-off-based evaluation types | Schlereth, C; Eckert, C; Schaaf, R; Skiera, B |
2009-01 | Stichwort Long Tail | Eckert, J; Hinz, O; Skiera, B |
2012-09-01 | Using discrete choice experiments to estimate willingness-to-pay intervals | Schlereth, C; Eckert, C; Skiera, B |