B2B services: linking service loyalty and brand equity

Rauyruen, P Miller, KE Groth, M

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Publisher:: EMERALD GROUP PUBLISHING LTD
Publication Type:: Journal Article
Citation:: JOURNAL OF SERVICES MARKETING, 2009, 23 (2-3), pp. 175 - 185 (11)
Issue Date:: 2009-01-01

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Full metadata record

Field	Value	Language
dc.contributor.author	Rauyruen, P	en_US
dc.contributor.author	Miller, KE	en_US
dc.contributor.author	Groth, M https://orcid.org/0000-0003-0391-9007	en_US
dc.date.issued	2009-01-01	en_US
dc.identifier.citation	JOURNAL OF SERVICES MARKETING, 2009, 23 (2-3), pp. 175 - 185 (11)	en_US
dc.identifier.issn	0887-6045	en_US
dc.identifier.uri	http://hdl.handle.net/10453/10015
dc.language	English	en_US
dc.publisher	EMERALD GROUP PUBLISHING LTD	en_US
dc.relation.ispartof	JOURNAL OF SERVICES MARKETING	en_US
dc.relation.isbasedon	10.1108/08876040910955189	en_US
dc.subject.classification	Marketing	en_US
dc.title	B2B services: linking service loyalty and brand equity	en_US
dc.type	Journal Article
utslib.citation.volume	2-3	en_US
utslib.citation.volume	23	en_US
utslib.for	150506 Marketing Theory	en_US
utslib.for	1504 Commercial Services	en_US
utslib.for	1505 Marketing	en_US
utslib.for	1506 Tourism	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.issue	2-3	en_US
pubs.publication-status	Published	en_US
pubs.volume	23	en_US

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