Bridging the gap between ACA and CBC - The relevance of task and context effects for choice simulators

Eckert, C; Klapper, D

Bridging the gap between ACA and CBC - The relevance of task and context effects for choice simulators

Eckert, C

Klapper, D

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Publisher:: Verlag C.H. Beck oHG
Publication Type:: Journal Article
Citation:: Marketing - Journal of Research and Management, 2009, 2 pp. 88 - 100
Issue Date:: 2009-01

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Field	Value	Language
dc.contributor.author	Eckert, C https://orcid.org/0000-0002-8573-6978	en_US
dc.contributor.author	Klapper, D	en_US
dc.date.issued	2009-01	en_US
dc.identifier.citation	Marketing - Journal of Research and Management, 2009, 2 pp. 88 - 100	en_US
dc.identifier.issn	0344-1369	en_US
dc.identifier.uri	http://hdl.handle.net/10453/10038
dc.description.abstract	It is well known that preferences are not invariant across elicitation processes or contexts, suggesting that there may be systematic differences between choice and judgement tasks (Moore 2004). Thus, when predicting market shares or choices via choice simulators, such differences should be taken into consideration. Surprisingly, current choice simulators based on judgement tasks ignore them, even though the selection of choice simulator has a huge impact on the validity of predictions based on judgement tasks (Hartmann and Sattler 2004).	en_US
dc.publisher	Verlag C.H. Beck oHG	en_US
dc.relation.ispartof	Marketing - Journal of Research and Management	en_US
dc.title	Bridging the gap between ACA and CBC - The relevance of task and context effects for choice simulators	en_US
dc.type	Journal Article
utslib.citation.volume	2	en_US
utslib.for	150505 Marketing Research Methodology	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.volume	2	en_US

Abstract:

It is well known that preferences are not invariant across elicitation processes or contexts, suggesting that there may be systematic differences between choice and judgement tasks (Moore 2004). Thus, when predicting market shares or choices via choice simulators, such differences should be taken into consideration. Surprisingly, current choice simulators based on judgement tasks ignore them, even though the selection of choice simulator has a huge impact on the validity of predictions based on judgement tasks (Hartmann and Sattler 2004).

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http://hdl.handle.net/10453/10038