Do we fully understand the critical success factors of customer satisfaction with industrial goods? - Extending Festge and Schwaiger's model to account for unobserved heterogeneity

Publisher:
Gabler Verlag
Publication Type:
Journal Article
Citation:
Journal of Business Market Management, 2009, 3 (3), pp. 185 - 206
Issue Date:
2009-01
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This paper extends Festge and Schwaiger's (2007) model of customer satisfaction with industrial goods by accounting for unobserved heterogeneity. The application of a novel responsebased segmentation approach in partial least squares path modeling (PLS-PM) - the finite mixture partial least squares (FIMIX-PLS) methodology - opens the way for the effective identification of distinctive customer segments. In comparison to previous studies in this field, group-specific path model estimates reveal each customer segment's particular characteristics as well as other differentiated findings. Hence, this contribution demonstrates that structural equation modeling studies on the aggregate data level can be seriously misleading and makes a strong case for segment- specific customer satisfaction analyses.
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