Comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best-worst scaling

Publisher:
ELSEVIER SCIENCE INC
Publication Type:
Journal Article
Citation:
JOURNAL OF BUSINESS RESEARCH, 2008, 61 (9), pp. 903 - 911 (9)
Issue Date:
2008-09-01
Metrics:
Full metadata record
Files in This Item:
Filename Description Size
Thumbnail2007003154OK.pdf392.62 kB
Adobe PDF
Please use this identifier to cite or link to this item: