The importance of social consumerism across eight countries
- Publication Type:
- Journal Article
- Zeitschrift fur Betriebswirtschaft (ZfB), 2010, 80 (Special 1), pp. 23 - 37
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This paper descrihes the results of scvcrallarge empirical studies that investigated the impact ofsocial product attributes on consumer purchase intentions. Our results show that some consumers are willing to pay for more socially acceptable products, but that most ofthose consumers do not know about the social product features ofthe products they purchase. Furthermore, our analyses demonstrate that consumers can be segmented based on their preferences for (or against) social product features and that these segments are not country specific and do not relate well to observable demographic factors.
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