The importance of social consumerism across eight countries

Auger, P; Devinney, TM; Louviere, JJ

The importance of social consumerism across eight countries

Auger, P Devinney, TM Louviere, JJ

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Publisher:: Springer
Publication Type:: Journal Article
Citation:: Zeitschrift fur Betriebswirtschaft (ZfB), 2010, 80 (Special 1), pp. 23 - 37
Issue Date:: 2010-01

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Field	Value	Language
dc.contributor.author	Auger, P	en_US
dc.contributor.author	Devinney, TM	en_US
dc.contributor.author	Louviere, JJ	en_US
dc.date.issued	2010-01	en_US
dc.identifier.citation	Zeitschrift fur Betriebswirtschaft (ZfB), 2010, 80 (Special 1), pp. 23 - 37	en_US
dc.identifier.issn	0044-2372	en_US
dc.identifier.uri	http://hdl.handle.net/10453/10086
dc.description.abstract	This paper descrihes the results of scvcrallarge empirical studies that investigated the impact ofsocial product attributes on consumer purchase intentions. Our results show that some consumers are willing to pay for more socially acceptable products, but that most ofthose consumers do not know about the social product features ofthe products they purchase. Furthermore, our analyses demonstrate that consumers can be segmented based on their preferences for (or against) social product features and that these segments are not country specific and do not relate well to observable demographic factors.	en_US
dc.publisher	Springer	en_US
dc.relation.ispartof	Zeitschrift fur Betriebswirtschaft (ZfB)	en_US
dc.title	The importance of social consumerism across eight countries	en_US
dc.type	Journal Article
utslib.citation.volume	Special 1	en_US
utslib.citation.volume	80	en_US
utslib.for	1503 Business and Management	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Strength - CENSOC - Study of Choice
pubs.organisational-group	/University of Technology Sydney/Strength - CMOS - Centre for Management and Organisation Studies
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.issue	Special 1	en_US
pubs.volume	80	en_US

Abstract:

This paper descrihes the results of scvcrallarge empirical studies that investigated the impact ofsocial product attributes on consumer purchase intentions. Our results show that some consumers are willing to pay for more socially acceptable products, but that most ofthose consumers do not know about the social product features ofthe products they purchase. Furthermore, our analyses demonstrate that consumers can be segmented based on their preferences for (or against) social product features and that these segments are not country specific and do not relate well to observable demographic factors.

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http://hdl.handle.net/10453/10086