Modular strategies: B2B technology and architectural knowledge

Richard, PJ; Devinney, TM

Modular strategies: B2B technology and architectural knowledge

Richard, PJ Devinney, TM

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Publication Type:: Journal Article
Citation:: California Management Review, 2005, 47 (4)
Issue Date:: 2005-06-01

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Field	Value	Language
dc.contributor.author	Richard, PJ	en_US
dc.contributor.author	Devinney, TM	en_US
dc.date.issued	2005-06-01	en_US
dc.identifier.citation	California Management Review, 2005, 47 (4)	en_US
dc.identifier.issn	0008-1256	en_US
dc.identifier.uri	http://hdl.handle.net/10453/10090
dc.description.abstract	Business-to-business information technology systems are becoming increasingly important in firm supply chains. Utilizing the concept of modularity, this article clarifies the strategic implications of B2B technology. There are two generic B2B strategies: modularization, which allows a firm to rent out its internal capabilities to others in its industry; and architectural entrepreneurship, which alters the supply chain by allowing a central coordinating firm to facilitate arrangements that trust issues and information asymmetries had previously made impossible. Which modular strategy is appropriate depends on the role the focal firm plays in the supply chain and their supply chain indispensability. Only firms with deep architectural knowledge can take full advantage of these modular strategies.	en_US
dc.relation.ispartof	California Management Review	en_US
dc.subject.classification	Business & Management	en_US
dc.title	Modular strategies: B2B technology and architectural knowledge	en_US
dc.type	Journal Article
utslib.citation.volume	4	en_US
utslib.citation.volume	47	en_US
utslib.for	150309 Logistics and Supply Chain Management	en_US
utslib.for	1503 Business and Management	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Strength - CMOS - Centre for Management and Organisation Studies
utslib.copyright.status	open_access
pubs.issue	4	en_US
pubs.publication-status	Published	en_US
pubs.volume	47	en_US

Abstract:

Business-to-business information technology systems are becoming increasingly important in firm supply chains. Utilizing the concept of modularity, this article clarifies the strategic implications of B2B technology. There are two generic B2B strategies: modularization, which allows a firm to rent out its internal capabilities to others in its industry; and architectural entrepreneurship, which alters the supply chain by allowing a central coordinating firm to facilitate arrangements that trust issues and information asymmetries had previously made impossible. Which modular strategy is appropriate depends on the role the focal firm plays in the supply chain and their supply chain indispensability. Only firms with deep architectural knowledge can take full advantage of these modular strategies.

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http://hdl.handle.net/10453/10090