Verfahren zur Praferenzmessung - Eine Ubersicht und Beurteilung existierender und moglicher neuer Self-Explicated-Verfahren

Eckert, J; Schaaf, R

Verfahren zur Praferenzmessung - Eine Ubersicht und Beurteilung existierender und moglicher neuer Self-Explicated-Verfahren

Eckert, J Schaaf, R

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Publisher:: Springer
Publication Type:: Journal Article
Citation:: Journal fÃ¼r Betriebswirtschaft, 2009, 59 (1), pp. 31 - 56
Issue Date:: 2009-01

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Field	Value	Language
dc.contributor.author	Eckert, J	en_US
dc.contributor.author	Schaaf, R	en_US
dc.date.issued	2009-01	en_US
dc.identifier.citation	Journal fÃ¼r Betriebswirtschaft, 2009, 59 (1), pp. 31 - 56	en_US
dc.identifier.issn	0344-9327	en_US
dc.identifier.uri	http://hdl.handle.net/10453/10112
dc.description.abstract	It is essential for companies that offered products meet consumer preferences to ensure the corporate performance in the long term. Besides Conjoint Approaches, Self-Explicated-Approaches are the most common approaches to determine consumer preferences. Surprisingly, despite the relevance of Self-Explicated-Approaches existing research has mainly focused on decompositional preference measurement approaches. The article provides an overview of all existing Self-Explicated-Approaches and shows that only a few have been implemented so far and identifies most promising new Self-Explicated-Approaches for future research. Besides an evaluation of Self-Explicated-Approaches based on accuracy criteria we also take application-oriented criteria into account in order to illustrate most appropriate Self-Explicated-Approaches for business applications.	en_US
dc.language	German	en_US
dc.publisher	Springer	en_US
dc.relation.ispartof	Journal fÃ¼r Betriebswirtschaft	en_US
dc.relation.isbasedon	10.1007/s11301-009-0046-x	en_US
dc.subject.classification	Business & Management	en_US
dc.title	Verfahren zur Praferenzmessung - Eine Ubersicht und Beurteilung existierender und moglicher neuer Self-Explicated-Verfahren	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	59	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.issue	1	en_US
pubs.volume	59	en_US

Abstract:

It is essential for companies that offered products meet consumer preferences to ensure the corporate performance in the long term. Besides Conjoint Approaches, Self-Explicated-Approaches are the most common approaches to determine consumer preferences. Surprisingly, despite the relevance of Self-Explicated-Approaches existing research has mainly focused on decompositional preference measurement approaches. The article provides an overview of all existing Self-Explicated-Approaches and shows that only a few have been implemented so far and identifies most promising new Self-Explicated-Approaches for future research. Besides an evaluation of Self-Explicated-Approaches based on accuracy criteria we also take application-oriented criteria into account in order to illustrate most appropriate Self-Explicated-Approaches for business applications.

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http://hdl.handle.net/10453/10112