Verfahren zur Praferenzmessung - Eine Ubersicht und Beurteilung existierender und moglicher neuer Self-Explicated-Verfahren

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Journal Article
Journal für Betriebswirtschaft, 2009, 59 (1), pp. 31 - 56
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It is essential for companies that offered products meet consumer preferences to ensure the corporate performance in the long term. Besides Conjoint Approaches, Self-Explicated-Approaches are the most common approaches to determine consumer preferences. Surprisingly, despite the relevance of Self-Explicated-Approaches existing research has mainly focused on decompositional preference measurement approaches. The article provides an overview of all existing Self-Explicated-Approaches and shows that only a few have been implemented so far and identifies most promising new Self-Explicated-Approaches for future research. Besides an evaluation of Self-Explicated-Approaches based on accuracy criteria we also take application-oriented criteria into account in order to illustrate most appropriate Self-Explicated-Approaches for business applications.
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