Convergent interviewing: A qualitative diagnostic technique for researchers

Emerald Group Publishing
Publication Type:
Journal Article
Management Research News, 2008, 31 (9), pp. 650 - 658
Issue Date:
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Purpose: This paper aims to widen knowledge of and explore how convergent interviewing can be used to identify key issues within an organization. Methodology: This paper introduces the convergent interviewing technique and describes the method of selecting the interview subjects. The construction of a round of interviews is explained. The content of the interviews is described and the particular probing questions demanded of the convergent interview process are detailed. How to analyze the full set of interviews for groupings or categories is described. The case study example of a broad research question on influences on work behavior in a local government council is used to illustrate the technique. Findings: The key issues found through the technique are able to be used for a variety of research and consulting purposes and settings. It is a time and cost effective interviewing method. Originality: Convergent interviewing enables researchers to determine the most important or key issues in a population rather than a full list of issues in an organization, or barriers to a particular organizational problem.
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