Theory-driven Choice Models

Publisher:
Springer
Publication Type:
Journal Article
Citation:
Marketing Letters, 2005, 16 (3-4), pp. 225 - 237
Issue Date:
2005-01
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We explore issues in theory-driven choice modeling by focusing on partial-equilibrium models of dynamic structural demand with forward-looking decision-makers, full equilibrium models that integrate the supply side, integration of bounded rationality in
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