Is the socially responsible corporation a myth? the good, the bad, and the ugly of corporate social responsibility

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Journal Article
Academy of Management Perspectives, 2009, 23 (2), pp. 44 - 56
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Despite differences of opinion about the efficacy of corporate social responsibility, there is a general consensus among academics, policy makers, and practitioners that corporations operate with a social sanction that requires that they operate within the norms and mores of the societies in which they exist. In this article I argue that the notion of a socially responsible corporation is potentially an oxymoron because of the naturally conflicted nature of the corporation. This has profound implications for our understanding of corporate social responsibility, what we view as the relevant issues relating to it, and how we investigate its role and impact.
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