Colour as a semiotic mode: Notes for a grammar of colour

Kress, G; Van Leeuwen, T

Colour as a semiotic mode: Notes for a grammar of colour

Kress, G Van Leeuwen, T

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Publication Type:: Journal Article
Citation:: Visual Communication, 2002, 1 (3), pp. 343 - 368
Issue Date:: 2002-01-01

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Field	Value	Language
dc.contributor.author	Kress, G	en_US
dc.contributor.author	Van Leeuwen, T https://orcid.org/0000-0003-2163-8700	en_US
dc.date.issued	2002-01-01	en_US
dc.identifier.citation	Visual Communication, 2002, 1 (3), pp. 343 - 368	en_US
dc.identifier.issn	1470-3572	en_US
dc.identifier.uri	http://hdl.handle.net/10453/1055
dc.description.abstract	This article presents a brief review of several approaches of ‘grammar’, as the basis for a discussion of culturally produced regularities in the uses of colour; that is, the possibility of extending the use of ‘grammar’ to colour as a communicational resource. Colour is discussed as a semiotic resource - a mode, which, like other modes, is multifunctional in its uses in the culturally located making of signs. The authors make some use of the Jakobson/Halle theory of ‘distinctive features’, highlighting as signifier-resources those of differentiation, saturation, purity, modulation, value and hue. These are treated as features of a grammar of colour rather than as features of colour itself. The article demonstrates its theoretical points through the analysis of several examples and links notions of ‘colour schemes’ and ‘colour harmony’ into the social and cultural concept of grammar in the more traditional sense. © 2002, Sage Publications. All rights reserved.	en_US
dc.relation.ispartof	Visual Communication	en_US
dc.relation.isbasedon	10.1177/147035720200100306	en_US
dc.title	Colour as a semiotic mode: Notes for a grammar of colour	en_US
dc.type	Journal Article
utslib.citation.volume	3	en_US
utslib.citation.volume	1	en_US
utslib.for	1399 Other Education	en_US
utslib.for	1303 Specialist Studies in Education	en_US
utslib.for	2004 Linguistics	en_US
utslib.for	1203 Design Practice and Management	en_US
utslib.for	2001 Communication and Media Studies	en_US
utslib.for	2002 Cultural Studies	en_US
dc.location.activity	Xi'an, China
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/School of Education
pubs.organisational-group	/University of Technology Sydney/Strength - STEM Education Futures
utslib.copyright.status	closed_access
pubs.issue	3	en_US
pubs.publication-status	Published	en_US
pubs.volume	1	en_US

Abstract:

This article presents a brief review of several approaches of ‘grammar’, as the basis for a discussion of culturally produced regularities in the uses of colour; that is, the possibility of extending the use of ‘grammar’ to colour as a communicational resource. Colour is discussed as a semiotic resource - a mode, which, like other modes, is multifunctional in its uses in the culturally located making of signs. The authors make some use of the Jakobson/Halle theory of ‘distinctive features’, highlighting as signifier-resources those of differentiation, saturation, purity, modulation, value and hue. These are treated as features of a grammar of colour rather than as features of colour itself. The article demonstrates its theoretical points through the analysis of several examples and links notions of ‘colour schemes’ and ‘colour harmony’ into the social and cultural concept of grammar in the more traditional sense. © 2002, Sage Publications. All rights reserved.

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http://hdl.handle.net/10453/1055