Addressing the advertising of controversial products in China: An empirical approach

Fam, KS; Waller, DS; Yang, Z

Addressing the advertising of controversial products in China: An empirical approach

Fam, KS Waller, DS

Yang, Z

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Publication Type:: Journal Article
Citation:: Journal of Business Ethics, 2009, 88 (SUPPL. 1), pp. 43 - 58
Issue Date:: 2009-04-01

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Field	Value	Language
dc.contributor.author	Fam, KS	en_US
dc.contributor.author	Waller, DS https://orcid.org/0000-0002-4016-4275	en_US
dc.contributor.author	Yang, Z	en_US
dc.date.issued	2009-04-01	en_US
dc.identifier.citation	Journal of Business Ethics, 2009, 88 (SUPPL. 1), pp. 43 - 58	en_US
dc.identifier.issn	0167-4544	en_US
dc.identifier.uri	http://hdl.handle.net/10453/10675
dc.description.abstract	China is a country that has undertaken a great transformation since the late 1970's, and among these changes, has seen a massive growth in the advertising industry with the influx of foreign advertisers, and the development of regional and global media, such as satellite television and the Internet. This has resulted in the Chinese people of all ages having a greater opportunity of exposure to different types of advertising, including the advertising of potentially controversial products, which could clash with traditional Chinese values. Using a stakeholder theory approach, this study analyzes the responses of 630 Chinese respondents to discover who is offended by controversial advertisements and determine ways potentially offensive advertising messages can be reduced, thereby assisting marketers in being more socially responsible in their advertising messages. © 2008 Springer Science+Business Media B.V.	en_US
dc.relation.ispartof	Journal of Business Ethics	en_US
dc.relation.isbasedon	10.1007/s10551-008-9832-y	en_US
dc.subject.classification	Applied Ethics	en_US
dc.title	Addressing the advertising of controversial products in China: An empirical approach	en_US
dc.type	Journal Article
utslib.citation.volume	SUPPL. 1	en_US
utslib.citation.volume	88	en_US
utslib.for	1505 Marketing	en_US
utslib.for	1503 Business and Management	en_US
utslib.for	2201 Applied Ethics	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.issue	SUPPL. 1	en_US
pubs.publication-status	Published	en_US
pubs.volume	88	en_US

Abstract:

China is a country that has undertaken a great transformation since the late 1970's, and among these changes, has seen a massive growth in the advertising industry with the influx of foreign advertisers, and the development of regional and global media, such as satellite television and the Internet. This has resulted in the Chinese people of all ages having a greater opportunity of exposure to different types of advertising, including the advertising of potentially controversial products, which could clash with traditional Chinese values. Using a stakeholder theory approach, this study analyzes the responses of 630 Chinese respondents to discover who is offended by controversial advertisements and determine ways potentially offensive advertising messages can be reduced, thereby assisting marketers in being more socially responsible in their advertising messages. © 2008 Springer Science+Business Media B.V.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/10675