An Analysis of Corporate Social Responsibility Disclosure by Advertising Agencies
- Australia and New Zealand Communication Association and La Trobe University
- Publication Type:
- Conference Proceeding
- Communications, Civics, Industry: Proceedings of ANZCA 2007, 2008, pp. 1 - 9
- Issue Date:
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The corporate annual report has become more than a mandatory financial report for public companies, with many companies also using it as an important marketing communication tool. As corporate social responsibility (CSR) is an issue of growing interest in the business world, many publicly listed companies, including advertising agencies, are voluntarily disclosing information regarding their CSR activities in their annual report. This descriptive study analyses the annual reports of the top six holding companies in the global advertising industry, in order to observe which advertising companies disclose their CSR activities and what activities they undertake, and the development of a CSR disclosure index for advertising agencies. The results indicate that some advertising companies do engage in CSR activities and disclose them in the annual report, but the level of these CSR disclosures is different between the organisations.
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