Are SME printers accidental environmentalists?
- Monash University Business and Economics, Department of Management
- Publication Type:
- Conference Proceeding
- 23rd ANZAM Conference 2009 'Sustainability Management and Marketing', 2009, pp. 1 - 17
- Issue Date:
This paper presents results of a case study that explores the response of Australian printing firms to social concerns about the impact of industrial activity on the natural environment. The study draws upon both qualitative and quantitative approaches to characterize the response and identify drivers of change. The paper positions the research outcomes within the framework of ecological modernization theory, providing new insights into this theory concerning its applicability to SMEs in a specific industry sector.
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