CSR disclosure: An exploratory study of the leading media organizations

Publisher:
American Marketing Association
Publication Type:
Conference Proceeding
Citation:
2009 AMA Educator's Proceedings: Enhancing Knowledge Development in Marketing, 2009, pp. 1 - 8
Issue Date:
2009-01
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Corporate social responsibility (CSR) is an issue of growing interest in the business world, and many large, multinational companies, including media organizations, are voluntarily disclosing information regarding their CSR activities. While there is criticism of the ethical values of the media, some media organizations are using CSR to promote a positive side of their business. This exploratory study observes what the leading media organizations are doing in terms of CSR activities to propose a CSR disclosure index for the media industry, and discusses some implications for other organizations.
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