Interaction Perspectives of Individuals and Destination Marketing Organizations in the Tourism Network of Australia

Kattiyapornpong, U; Miller, K

Interaction Perspectives of Individuals and Destination Marketing Organizations in the Tourism Network of Australia

Kattiyapornpong, U Miller, K

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Publisher:: Uppsala University
Publication Type:: Conference Proceeding
Citation:: IMP Group Website Papers: Proceedings of the 2008 IMP Group Conference, 2008, pp. 1 - 5
Issue Date:: 2008-01

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Field	Value	Language
dc.contributor.author	Kattiyapornpong, U	en_US
dc.contributor.author	Miller, K	en_US
dc.contributor.editor	Baraldi, E	en_US
dc.contributor.editor	Hadjikhani, A	en_US
dc.contributor.editor	Harrision, D	en_US
dc.contributor.editor	Linne, A	en_US
dc.contributor.editor	Waluszewski, A	en_US
dc.date	2008-09-04	en_US
dc.date.issued	2008-01	en_US
dc.identifier.citation	IMP Group Website Papers: Proceedings of the 2008 IMP Group Conference, 2008, pp. 1 - 5	en_US
dc.identifier.uri	http://hdl.handle.net/10453/11458
dc.description.abstract	This paper seeks to assess the nature, perspectives and characteristics of interactions in the tourism network in Australia. The pattern of interactions between network participants is crucial in defining the network and its boundaries. Ford and Hakansson (2007) develop a structure of interactions between participants in a network. Time dimensions of the interactions are sequence, ordering and trajectory. Relativity dimensions are jointness, interdependence and heterogeneity. Interaction can be problem solving both incurring costs and producing benefits.There are two stages of this research. The first stage obtained the perspectives from 35 organizations regarding the challenges facing tourism, key growth segments, brand and promotional strategies and customer insights and satisfaction levels. The second stage of this research uses follow up personal interviews and assesses the interaction patterns among network participants. The sequence, ordering and trajectory of the interactions are examined as are the jointness, interdependence and heterogeneity of the interactions. A network map is produced based on the frequency and importance of the communications and interactions. The research will also address key questions identified by Johnston, Peters and Gassenheimer (2006). Is the network characterized by tighter or looser coupling? How important is collaboration to the survival (or success) of each participant?	en_US
dc.publisher	Uppsala University	en_US
dc.relation.ispartof	IMP Group Website Papers: Proceedings of the 2008 IMP Group Conference	en_US
dc.relation.ispartof	The IMP Conference	en_US
dc.title	Interaction Perspectives of Individuals and Destination Marketing Organizations in the Tourism Network of Australia	en_US
dc.type	Conference Proceeding
utslib.location	Uppsala	en_US
utslib.location.activity	Uppsala, Sweden	en_US
utslib.for	150502 Marketing Communications	en_US
utslib.for	150503 Marketing Management (incl. Strategy and Customer Relations)	en_US
utslib.for	150604 Tourism Marketing	en_US
dc.location.activity	Uppsala, Sweden	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Uppsala	en_US
pubs.start-date	2008-09-04	en_US

Abstract:

This paper seeks to assess the nature, perspectives and characteristics of interactions in the tourism network in Australia. The pattern of interactions between network participants is crucial in defining the network and its boundaries. Ford and Hakansson (2007) develop a structure of interactions between participants in a network. Time dimensions of the interactions are sequence, ordering and trajectory. Relativity dimensions are jointness, interdependence and heterogeneity. Interaction can be problem solving both incurring costs and producing benefits.There are two stages of this research. The first stage obtained the perspectives from 35 organizations regarding the challenges facing tourism, key growth segments, brand and promotional strategies and customer insights and satisfaction levels. The second stage of this research uses follow up personal interviews and assesses the interaction patterns among network participants. The sequence, ordering and trajectory of the interactions are examined as are the jointness, interdependence and heterogeneity of the interactions. A network map is produced based on the frequency and importance of the communications and interactions. The research will also address key questions identified by Johnston, Peters and Gassenheimer (2006). Is the network characterized by tighter or looser coupling? How important is collaboration to the survival (or success) of each participant?

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http://hdl.handle.net/10453/11458