Transnational Strategy of Australian Service Firms: Resource Management for Foreign Expansion.

Publisher:
Academy of Taiwan Information Systems Research
Publication Type:
Conference Proceeding
Citation:
Proceedings of the International Conference of Business and Information, 2009, pp. 1 - 17
Issue Date:
2009-01
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Australian firms expanding overseas must have a business strategy to exploit any competitive advantage, strongly supported by corporate strategy and management. The focus of this research is on the transnational strategy and management of Australian firms. This study investigates the nature of the integration of home-base and offshore operations of Australian firms to achieve competitive positions in national and world markets. Its purpose is to analyze and assess the impact of the size of the firm, its management and the development of strategies. Conclusions of the study support the fact that management mentality and behavior are important. The study also analyzes management mentality in the context of intra-firm competition or collaboration for resources, in a manner which is consistent with firm's performance. Specifically it demonstrates that management can rationally have different views about priorities for the allocation of resources and international operations yet compete actively for the same resources, or collaborate whenever possible, in order to achieve their own goals.
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