How preferences change after receiving new product information in an experimental choice task

Oppewal, H; Morrison, MD; Wang, PZ; Waller, DS

How preferences change after receiving new product information in an experimental choice task

Oppewal, H Morrison, MD Wang, PZ Waller, DS

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Publisher:: Australian and New Zealand Academy of Marketing
Publication Type:: Conference Proceeding
Citation:: Proceedings of ANZMAC 2009, 2009, pp. 1 - 8
Issue Date:: 2009-01

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Field	Value	Language
dc.contributor.author	Oppewal, H	en_US
dc.contributor.author	Morrison, MD	en_US
dc.contributor.author	Wang, PZ	en_US
dc.contributor.author	Waller, DS https://orcid.org/0000-0002-4016-4275	en_US
dc.contributor.editor	Tojib, D	en_US
dc.date	2009-11-30	en_US
dc.date.issued	2009-01	en_US
dc.identifier.citation	Proceedings of ANZMAC 2009, 2009, pp. 1 - 8	en_US
dc.identifier.isbn	1-86308-158-5	en_US
dc.identifier.uri	http://hdl.handle.net/10453/11477
dc.description.abstract	Discrete choice experiments typically assume that preference structures remain stable over time and over multiple exposures to information about choice alternatives. However, this assumption may not be valid when the study concerns a new product, which individuals are less familiar with. This paper tests how attribute preferences shift when respondents are exposed to new product information in an experimental choice task. The findings indicate how attribute utilities vary across the before and after exposure conditions; further analysis however shows these effects to partly disappear when the effect of information on the scale constant is accounted for.	en_US
dc.publisher	Australian and New Zealand Academy of Marketing	en_US
dc.relation.ispartof	Proceedings of ANZMAC 2009	en_US
dc.relation.ispartof	Australian and New Zealand Marketing Academy Conference	en_US
dc.title	How preferences change after receiving new product information in an experimental choice task	en_US
dc.type	Conference Proceeding
utslib.location	Melbourne, Australia	en_US
utslib.location.activity	Melbourne, Australia	en_US
utslib.for	1505 Marketing	en_US
dc.location.activity	Melbourne, Australia	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Melbourne, Australia	en_US
pubs.start-date	2009-11-30	en_US

Abstract:

Discrete choice experiments typically assume that preference structures remain stable over time and over multiple exposures to information about choice alternatives. However, this assumption may not be valid when the study concerns a new product, which individuals are less familiar with. This paper tests how attribute preferences shift when respondents are exposed to new product information in an experimental choice task. The findings indicate how attribute utilities vary across the before and after exposure conditions; further analysis however shows these effects to partly disappear when the effect of information on the scale constant is accounted for.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/11477