Voluntary simplicity and life satisfaction: Exploring the mediating role of consumption desires
- Publication Type:
- Journal Article
- Journal of Consumer Behaviour, 2012, 11 (6), pp. 487 - 494
- Issue Date:
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The research presented in this article investigates the relationship between adopting voluntary simplicity as a lifestyle and life satisfaction. More precisely, it seeks to understand the role that consumption desires and relative wealth play in the context of this relationship. A survey was conducted among a Canadian sample of 344 simplifiers and 267 non-simplifiers. A statistically significant positive relationship was observed between the adoption of voluntary simplicity and a measure of satisfaction with life. This research has also established that it is partially through one's control of consumption desires that simplifiers achieve a higher level of life satisfaction. However, this was shown to be the case only among consumers with limited financial resources. © 2012 John Wiley & Sons, Ltd.
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