Gender, Work and Organizations in Popular Culture
- John Wiley & Sons
- Publication Type:
- Handbook of Gender, Work and Organization, 2011, pp. 51 - 64
- Issue Date:
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After industrialization the stories we tell ourselves about ourselves are a part of the vast matrix of corporate activity. Gender, race and religion are deeply entrenched in and influential on popular culture and the mass media (Fiske, 1989 ).
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