Tourist decision-making: Selecting a travel agency in Iran

Hassanli, N; Brown, G; Tajzadeh-Namin, A

Tourist decision-making: Selecting a travel agency in Iran

Hassanli, N

Brown, G Tajzadeh-Namin, A

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Publication Type:: Journal Article
Citation:: Anatolia, 2013, 24 (3), pp. 438 - 451
Issue Date:: 2013-11-01

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Field	Value	Language
dc.contributor.author	Hassanli, N https://orcid.org/0000-0002-3392-0829	en_US
dc.contributor.author	Brown, G	en_US
dc.contributor.author	Tajzadeh-Namin, A	en_US
dc.date.issued	2013-11-01	en_US
dc.identifier.citation	Anatolia, 2013, 24 (3), pp. 438 - 451	en_US
dc.identifier.issn	1303-2917	en_US
dc.identifier.uri	http://hdl.handle.net/10453/117095
dc.description.abstract	This paper identifies factors that influence the decision to select a travel agency when purchasing domestic package tours in Iran. The analysis of 176 questionnaires reveals the relative importance placed on "product features", "service delivery", "price", "advertising", and "image and accessibility of travel agency". It is found that females attach more importance to "product features" while retirees place more emphasis on "service delivery" compared to other groups. Comparison of questionnaires completed by managers and tourists indicates significant differences in the effectiveness of seven attributes. Travel agencies can use the findings to more effectively meet the needs of tourist markets. © 2013 © 2013 Taylor & Francis.	en_US
dc.relation.ispartof	Anatolia	en_US
dc.relation.isbasedon	10.1080/13032917.2013.805697	en_US
dc.subject.classification	Sport, Leisure & Tourism	en_US
dc.title	Tourist decision-making: Selecting a travel agency in Iran	en_US
dc.type	Journal Article
utslib.citation.volume	3	en_US
utslib.citation.volume	24	en_US
utslib.for	1506 Tourism	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Management Discipline
utslib.copyright.status	closed_access
pubs.issue	3	en_US
pubs.publication-status	Published	en_US
pubs.volume	24	en_US

Abstract:

This paper identifies factors that influence the decision to select a travel agency when purchasing domestic package tours in Iran. The analysis of 176 questionnaires reveals the relative importance placed on "product features", "service delivery", "price", "advertising", and "image and accessibility of travel agency". It is found that females attach more importance to "product features" while retirees place more emphasis on "service delivery" compared to other groups. Comparison of questionnaires completed by managers and tourists indicates significant differences in the effectiveness of seven attributes. Travel agencies can use the findings to more effectively meet the needs of tourist markets. © 2013 © 2013 Taylor & Francis.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/117095