Advertising controversial products in the Asia Pacific: What makes them offensive?

Fam, KS; Waller, DS

Advertising controversial products in the Asia Pacific: What makes them offensive?

Fam, KS Waller, DS

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Publication Type:: Journal Article
Citation:: Journal of Business Ethics, 2003, 48 (3), pp. 237 - 250
Issue Date:: 2003-12-01

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Field	Value	Language
dc.contributor.author	Fam, KS	en_US
dc.contributor.author	Waller, DS https://orcid.org/0000-0002-4016-4275	en_US
dc.date.issued	2003-12-01	en_US
dc.identifier.citation	Journal of Business Ethics, 2003, 48 (3), pp. 237 - 250	en_US
dc.identifier.issn	0167-4544	en_US
dc.identifier.uri	http://hdl.handle.net/10453/1173
dc.description.abstract	The advertising of controversial products/services and the use of controversial images to "cut through the clutter" in the marketplace appears to be increasing around the world. However, apart from the general ethical issue regarding the deliberate use of controversial/offensive images for public viewing that may offend some people, it is important to determine what makes a controversial advertisement offensive? A questionnaire was distributed to 1014 students across four different countries in the Asia Pacific region to determine what type of products are seen as offensive and the reasons they are offensive. The results present some important implications for international marketers.	en_US
dc.relation.ispartof	Journal of Business Ethics	en_US
dc.relation.isbasedon	10.1023/B:BUSI.0000005785.29778.83	en_US
dc.subject.classification	Applied Ethics	en_US
dc.title	Advertising controversial products in the Asia Pacific: What makes them offensive?	en_US
dc.type	Journal Article
utslib.citation.volume	3	en_US
utslib.citation.volume	48	en_US
utslib.for	1503 Business and Management	en_US
utslib.for	1505 Marketing	en_US
utslib.for	2201 Applied Ethics	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.issue	3	en_US
pubs.publication-status	Published	en_US
pubs.volume	48	en_US

Abstract:

The advertising of controversial products/services and the use of controversial images to "cut through the clutter" in the marketplace appears to be increasing around the world. However, apart from the general ethical issue regarding the deliberate use of controversial/offensive images for public viewing that may offend some people, it is important to determine what makes a controversial advertisement offensive? A questionnaire was distributed to 1014 students across four different countries in the Asia Pacific region to determine what type of products are seen as offensive and the reasons they are offensive. The results present some important implications for international marketers.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/1173