Examining price and service competition among retailers in a supply chain under potential demand disruption

Ali, SM; Rahman, MH; Tumpa, TJ; Moghul Rifat, AA; Paul, SK

Examining price and service competition among retailers in a supply chain under potential demand disruption

Ali, SM Rahman, MH Tumpa, TJ Moghul Rifat, AA Paul, SK

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Publication Type:: Journal Article
Citation:: Journal of Retailing and Consumer Services, 2018, 40 pp. 40 - 47
Issue Date:: 2018-01-01

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Field	Value	Language
dc.contributor.author	Ali, SM	en_US
dc.contributor.author	Rahman, MH	en_US
dc.contributor.author	Tumpa, TJ	en_US
dc.contributor.author	Moghul Rifat, AA	en_US
dc.contributor.author	Paul, SK https://orcid.org/0000-0001-9523-179X	en_US
dc.date.available	2021-01-02T18:06:31Z
dc.date.issued	2018-01-01	en_US
dc.identifier.citation	Journal of Retailing and Consumer Services, 2018, 40 pp. 40 - 47	en_US
dc.identifier.issn	0969-6989	en_US
dc.identifier.uri	http://hdl.handle.net/10453/117307
dc.description.abstract	© 2017 Elsevier Ltd Supply chain disruptions management has attracted significant attention among researchers and practitioners. The paper aims to examine the effect of potential market demand disruptions on price and service level for competing retailers. To investigate the effect of potential demand disruptions, we consider both a centralized and a decentralized supply chain structure. To analyze the decentralized supply chain, the Manufacturing Stackelberg (MS) game theoretical approach was undertaken. The analytical results were tested using several numerical analyses. It was shown that price and service level investment decisions are significantly influenced by demand disruptions to retail markets. For example, decentralized decision makers tend to lower wholesale and retail prices under potential demand disruptions, whereas a proactive retailer needs to increase service level with an increased level of possible disruptions. This research may aid managers to analyze disruptions prone market and to make appropriate decision for price and service level. The manufacturer or the retailers will also be able to better determine when to close a market based on the proposed analysis by considering anticipated disruptions. The benefits and usefulness of the proposed approach are explained through a real-life case adopted from a toy supply chain in Bangladesh.	en_US
dc.relation.ispartof	Journal of Retailing and Consumer Services	en_US
dc.relation.isbasedon	10.1016/j.jretconser.2017.08.025	en_US
dc.rights	info:eu-repo/semantics/openAccess
dc.subject.classification	Marketing	en_US
dc.title	Examining price and service competition among retailers in a supply chain under potential demand disruption	en_US
dc.type	Journal Article
utslib.citation.volume	40	en_US
utslib.for	1503 Business and Management	en_US
utslib.for	1505 Marketing	en_US
utslib.for	1506 Tourism	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Management Discipline
utslib.copyright.status	open_access	*
pubs.publication-status	Published	en_US
pubs.volume	40	en_US

Abstract:

© 2017 Elsevier Ltd Supply chain disruptions management has attracted significant attention among researchers and practitioners. The paper aims to examine the effect of potential market demand disruptions on price and service level for competing retailers. To investigate the effect of potential demand disruptions, we consider both a centralized and a decentralized supply chain structure. To analyze the decentralized supply chain, the Manufacturing Stackelberg (MS) game theoretical approach was undertaken. The analytical results were tested using several numerical analyses. It was shown that price and service level investment decisions are significantly influenced by demand disruptions to retail markets. For example, decentralized decision makers tend to lower wholesale and retail prices under potential demand disruptions, whereas a proactive retailer needs to increase service level with an increased level of possible disruptions. This research may aid managers to analyze disruptions prone market and to make appropriate decision for price and service level. The manufacturer or the retailers will also be able to better determine when to close a market based on the proposed analysis by considering anticipated disruptions. The benefits and usefulness of the proposed approach are explained through a real-life case adopted from a toy supply chain in Bangladesh.

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http://hdl.handle.net/10453/117307