Investigating a coed sport's ability to encourage inclusion and equality

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Journal Article
Journal of Sport Management, 2014, 28 (2), pp. 220 - 235
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The genuine sport of quidditch, based off the Harry Potter franchise, offers an alternative to traditional sport that has grown immensely in terms of popularity and participation. Due to the scarcity of research on coed sports, and the innovative nature of quidditch, the purpose of this research was to use an exploratory qualitative approach to examine impact of the sport on its participants, and to determine how its structure influenced participants' attitudes toward the opposite gender. Findings revealed the coed structure of the sport led to a positive coed experience for women and men, which in turn developed an increased desire for inclusivity and equality. In addition, both genders reported stereotype reduction due to participation in the sport, and women also reported feeling increased levels of self-confidence and pride. Despite these shifts in attitude, underlying prejudice toward women athletes was still apparent among men who participated in the sport. © 2014 Human Kinetics, Inc.
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