Attitudes towards sexual images in Chinese advertisements by religion

Waller, DS; Fam, KS

Attitudes towards sexual images in Chinese advertisements by religion

Waller, DS

Fam, KS

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Publisher:: Inderscience
Publication Type:: Journal Article
Citation:: International Journal of Chinese Culture and Management, 2015, 3 (4), pp. 413 - 425
Issue Date:: 2015

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Field	Value	Language
dc.contributor.author	Waller, DS https://orcid.org/0000-0002-4016-4275	en_US
dc.contributor.author	Fam, KS	en_US
dc.date.issued	2015	en_US
dc.identifier.citation	International Journal of Chinese Culture and Management, 2015, 3 (4), pp. 413 - 425	en_US
dc.identifier.issn	1752-1270	en_US
dc.identifier.uri	http://hdl.handle.net/10453/119094
dc.description.abstract	During the Cultural Revolution both advertising and various forms of religion were banned, while since the 1970s the opening up of the Chinese market has seen an increase in international organisations advertising and the officially atheist government recognising that religion as an important element in peoples’ lives. This paper looks at the results of a survey of 603 people (497 Atheists and 106 Buddhists) to determine their level offence towards nudity and underwear images in advertising, and ways to reduce the offensiveness. The results will assist companies in becoming more responsible for the images that they show in China.	en_US
dc.publisher	Inderscience	en_US
dc.relation.ispartof	International Journal of Chinese Culture and Management	en_US
dc.relation.isbasedon	10.1504/IJCCM.2015.070356	en_US
dc.title	Attitudes towards sexual images in Chinese advertisements by religion	en_US
dc.type	Journal Article
utslib.citation.volume	4	en_US
utslib.citation.volume	3	en_US
utslib.location.activity	.	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.consider-herdc	false	en_US
pubs.issue	4	en_US
pubs.publication-status	Published	en_US
pubs.volume	3	en_US

Abstract:

During the Cultural Revolution both advertising and various forms of religion were banned, while since the 1970s the opening up of the Chinese market has seen an increase in international organisations advertising and the officially atheist government recognising that religion as an important element in peoples’ lives. This paper looks at the results of a survey of 603 people (497 Atheists and 106 Buddhists) to determine their level offence towards nudity and underwear images in advertising, and ways to reduce the offensiveness. The results will assist companies in becoming more responsible for the images that they show in China.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/119094