Preferences for BRT and light rail

The University of Chicago Press
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Restructuring Public Transport through Bus Rapid Transit: An International and Interdisciplinary Perspective, 2016, pp. 209 - 230
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This chapter focuses on the debate on the potential role of Bus Rapid Transit (BRT) in comparison with light rail transit (LRT) in order to understand the key perceived barriers that mitigate against support for BRT in the presence of LRT options, a common context in many metropolitan areas. A best-worst methodology is used to design preference experiments, one associated with design characteristics and the other with service descriptions, in which a number of statements about bus, BRT and LRT, are presented in sets of four, and respondents are asked to indicate which one they perceive as the best circumstance and which one they perceive as the worst. A third experiment focuses on voting preferences and a series of statements that are not public transport mode specific. The empirical evidence, drawn from Australia, can assist in the development of a strategy to promote BRT and to break through the barriers that have created the modal misperceptions so common in many geographical jurisdictions.
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