Is Failing to Plan Always Planning to Fail? When Planning Facilitates Failure

Association for Consumer Research
Publication Type:
Conference Proceeding
Asia-Pacific Advances in Consumer Research, 2015, 11 pp. 308 - 312
Issue Date:
Full metadata record
Files in This Item:
Filename Description Size
apacr_vol11_1018709.pdfPublished version270.89 kB
Adobe PDF
Mental simulation involving envisioning future scenarios in the mind’s eye, has been found to positively impact self-regulatory behavior. In the present research, we questioned whether this is always the case. We find that individuals disengage from the pursuit of goal attainment following process simulation, but not following outcome simulation.
Please use this identifier to cite or link to this item: