Is Failing to Plan Always Planning to Fail? When Planning Facilitates Failure
- Association for Consumer Research
- Publication Type:
- Conference Proceeding
- Asia-Pacific Advances in Consumer Research, 2015, 11 pp. 308 - 312
- Issue Date:
Mental simulation involving envisioning future scenarios in the mind’s eye, has been found to positively impact self-regulatory behavior. In the present research, we questioned whether this is always the case. We find that individuals disengage from the pursuit of goal attainment following process simulation, but not following outcome simulation.
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