CSR in professional sport: an examination of community models

Cobourn, S; Frawley, S

CSR in professional sport: an examination of community models

Cobourn, S Frawley, S

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Publication Type:: Journal Article
Citation:: Managing Sport and Leisure, 2017, 22 (2), pp. 113 - 126
Issue Date:: 2017-03-04

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Field	Value	Language
dc.contributor.author	Cobourn, S	en_US
dc.contributor.author	Frawley, S https://orcid.org/0000-0002-7552-3856	en_US
dc.date.available	2020-05-25T19:04:38Z
dc.date.issued	2017-03-04	en_US
dc.identifier.citation	Managing Sport and Leisure, 2017, 22 (2), pp. 113 - 126	en_US
dc.identifier.issn	2375-0472	en_US
dc.identifier.uri	http://hdl.handle.net/10453/120515
dc.description.abstract	© 2017 Informa UK Limited, trading as Taylor & Francis Group. The purpose of this paper is to explore how corporate social responsibility (CSR) is implemented in professional sport, specifically to compare and contrast different organisational structures used in the implementation of CSR. A qualitative case study methodology was adopted, drawing on interviews with key stakeholders of 12 professional sporting organisations and their relevant CSR departments. Secondary sources such as annual reports, newsletters, websites and other organisational documents were also collected and analysed. This research found a variety of challenges and opportunities for employing CSR, including alignment of strategies, conflict of power and access to resources. Discussions explore how communication, collaboration and different governance models can improve the inter-relationship of these entities. This paper offers an empirical identification of critical opportunities and challenges within professional sporting organisations. This paper extends the current research by looking at CSR management and governance, specifically exploring the inter-relationship between professional sporting organisations and their associated foundations.	en_US
dc.relation.ispartof	Managing Sport and Leisure	en_US
dc.relation.isbasedon	10.1080/23750472.2017.1402694	en_US
dc.title	CSR in professional sport: an examination of community models	en_US
dc.type	Journal Article
utslib.citation.volume	2	en_US
utslib.citation.volume	22	en_US
utslib.for	1699 Other Studies in Human Society	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Management Discipline
utslib.copyright.status	open_access
pubs.issue	2	en_US
pubs.publication-status	Published	en_US
pubs.volume	22	en_US

Abstract:

© 2017 Informa UK Limited, trading as Taylor & Francis Group. The purpose of this paper is to explore how corporate social responsibility (CSR) is implemented in professional sport, specifically to compare and contrast different organisational structures used in the implementation of CSR. A qualitative case study methodology was adopted, drawing on interviews with key stakeholders of 12 professional sporting organisations and their relevant CSR departments. Secondary sources such as annual reports, newsletters, websites and other organisational documents were also collected and analysed. This research found a variety of challenges and opportunities for employing CSR, including alignment of strategies, conflict of power and access to resources. Discussions explore how communication, collaboration and different governance models can improve the inter-relationship of these entities. This paper offers an empirical identification of critical opportunities and challenges within professional sporting organisations. This paper extends the current research by looking at CSR management and governance, specifically exploring the inter-relationship between professional sporting organisations and their associated foundations.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/120515