Identifying and measuring motivational factors in conducting network marketing business by Chinese immigrants

Dai, F; Teo, ST; Wang, KY

Identifying and measuring motivational factors in conducting network marketing business by Chinese immigrants

Dai, F Teo, ST Wang, KY

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Publisher:: ANZAM, Monash University
Publication Type:: Conference Proceeding
Citation:: 23rd ANZAM Conference 2009 'Sustainability Management and Marketing', 2009, pp. 1 - 22
Issue Date:: 2009-01

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Field	Value	Language
dc.contributor.author	Dai, F	en_US
dc.contributor.author	Teo, ST	en_US
dc.contributor.author	Wang, KY https://orcid.org/0000-0001-5656-2617	en_US
dc.contributor.editor	Beaumont, N	en_US
dc.date	2009-12-01	en_US
dc.date.issued	2009-01	en_US
dc.identifier.citation	23rd ANZAM Conference 2009 'Sustainability Management and Marketing', 2009, pp. 1 - 22	en_US
dc.identifier.isbn	1-86308-157-7	en_US
dc.identifier.uri	http://hdl.handle.net/10453/12072
dc.description.abstract	Drawing upon symbolic self-completion theory and immigrant entrepreneurship literature, we develop a four factor scale to measure the motivations of Chinese network marketers in conducting network marketing business. An exploratory factor analysis was conducted to determine the underlying factorial structure of the scale to measure network marketersâ motivation of conducting network marketing business. The data were collected from 227 Chinese immigrant network marketers in Australia. The results suggest that the scale contains four factors: extrinsic motivation, intrinsic motivation, the motivation of establishing oneâs own business with low cost (risk) and motivation of self-satisfaction. This finding suggests that successful network marketers are motivated intrinsically, which is contradictory to Kuntzeâs (2001) result which suggests that network marketers are motivated extrinsically	en_US
dc.publisher	ANZAM, Monash University	en_US
dc.relation.ispartof	23rd ANZAM Conference 2009 'Sustainability Management and Marketing'	en_US
dc.relation.ispartof	Australian and New Zealand Academy of Management Conference	en_US
dc.title	Identifying and measuring motivational factors in conducting network marketing business by Chinese immigrants	en_US
dc.type	Conference Proceeding
utslib.location	Melbourne, Australia	en_US
utslib.location.activity	Melbourne, Australia	en_US
utslib.for	150304 Entrepreneurship	en_US
dc.location.activity	Melbourne, Australia	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Management Discipline
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Melbourne, Australia	en_US
pubs.start-date	2009-12-01	en_US

Abstract:

Drawing upon symbolic self-completion theory and immigrant entrepreneurship literature, we develop a four factor scale to measure the motivations of Chinese network marketers in conducting network marketing business. An exploratory factor analysis was conducted to determine the underlying factorial structure of the scale to measure network marketersâ motivation of conducting network marketing business. The data were collected from 227 Chinese immigrant network marketers in Australia. The results suggest that the scale contains four factors: extrinsic motivation, intrinsic motivation, the motivation of establishing oneâs own business with low cost (risk) and motivation of self-satisfaction. This finding suggests that successful network marketers are motivated intrinsically, which is contradictory to Kuntzeâs (2001) result which suggests that network marketers are motivated extrinsically

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http://hdl.handle.net/10453/12072