The Moderating Impact of Cognitive Complexity and Need for Cognition on the “Match-up” Effect in Celebrity Endorsement

Carrillat, F

Legoux, R Beaupré, A

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Field	Value	Language
dc.contributor.author	Carrillat, F https://orcid.org/0000-0001-6188-1372	en_US
dc.contributor.author	Legoux, R	en_US
dc.contributor.author	Beaupré, A	en_US
dc.date.issued	2012	en_US
dc.identifier.citation	2012	en_US
dc.identifier.uri	http://hdl.handle.net/10453/121150
dc.relation.ispartof	Association for Consumer Research Asia Pacific	en_US
dc.title	The Moderating Impact of Cognitive Complexity and Need for Cognition on the “Match-up” Effect in Celebrity Endorsement	en_US
dc.type	Conference Proceeding
utslib.location.activity	Queenstown, New-Zealand.	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access
pubs.consider-herdc	false	en_US

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