Decrease Or Enhance? Assessment of the Effect of Shanzhai on the Original Products

Wang, L Wang, Y

Pechmann, C

Permalink

Publisher:: Association for Consumer Research
Publication Type:: Conference Proceeding
Citation:: North America - Advances in Consumer Research, 2012, 40 pp. 784 - 785
Issue Date:: 2012

Open Access

Copyright Clearance Process

This item is open access.

View statistics

Full metadata record

Field	Value	Language
dc.contributor.author	Wang, L	en_US
dc.contributor.author	Wang, Y https://orcid.org/0000-0002-3040-7755	en_US
dc.contributor.author	Pechmann, C	en_US
dc.contributor.editor	Gürhan-Canli, Z	en_US
dc.contributor.editor	Otnes, C	en_US
dc.contributor.editor	Zhu, R	en_US
dc.date.issued	2012	en_US
dc.identifier.citation	North America - Advances in Consumer Research, 2012, 40 pp. 784 - 785	en_US
dc.identifier.uri	http://hdl.handle.net/10453/121167
dc.publisher	Association for Consumer Research	en_US
dc.relation.ispartof	North America - Advances in Consumer Research	en_US
dc.title	Decrease Or Enhance? Assessment of the Effect of Shanzhai on the Original Products	en_US
dc.type	Conference Proceeding
utslib.citation.volume	40	en_US
utslib.location	Duluth, USA	en_US
utslib.location.activity	USA	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access
pubs.consider-herdc	false	en_US
pubs.place-of-publication	Duluth, USA	en_US
pubs.publication-status	Published	en_US
pubs.volume	40	en_US

Please use this identifier to cite or link to this item: