Skimming or Penetration? Strategic Dynamic Pricing for New Products

Publisher:
INFORMS
Publication Type:
Journal Article
Citation:
MARKETING SCIENCE, 2015, 34 (2), pp. 235 - 249 (15)
Issue Date:
2015-03-01
Metrics:
Full metadata record
Files in This Item:
Filename Description Size
mksc.2014.0891.pdfPublished Version447.27 kB
Adobe PDF
Please use this identifier to cite or link to this item: