Nepal tourism in the aftermath of the April/May 2015 earthquake and aftershocks: Repercussions, recovery and the rise of new tourism sectors
- Taylor & Francis (Routledge)
- Publication Type:
- Journal Article
- Tourism Recreation Research, 2018, pp. ? - ? (13)
- Issue Date:
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This paper discusses the application of the Pacific Asia Travel Association's (PATA) risk and recovery strategy for Nepal following the April/May 2015 earthquake and aftershocks. The impact of the earthquake on tourism to Nepal, the establishment and evolution of PATA's Nepal Rapid Recovery Taskforce and strategic approaches to tourism receovery contained within the report are discussed. The methodology involved participant observation wth three key players in the receoery process, email interviews f key informants, analysis of secondayry data sources and revews of managment information systems. Collaborative theory was at the core of PATA's recovery process and prpvided a lens thrugh which to understad the intent, directions and actions undertaken. The application of Nepal's recovery strategy is examined through volunteer tourism which played a central role in Nepal's tourism receovery and accessible tourism as an innovative approach to introducing a new market sector in Nepal. Volunteer and accessible tourism enterprises provided oportunities for these organisations to create their own narratives and to include them in the broader media and marketing aproch towards stimulating toutrism receovery to nepal between 2015 and 2017.
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