The Role of Change Agent and Event Context in Sport-for-Development Projects

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This study aims to contribute to the debate around the role of change agents and event contexts by providing a case study of the Spetses Mini Marathon event conducted in Spetses, an island located 54 nautical miles south of Athens, Greece. The idea of the event was conceived in 2010 by a private public relations and communication entity in Greece with the vision to stage an annual, mass participation sport event in collaboration with the local Municipality. Against the background of an economic crisis and an increasingly unstable political situation in the country that resulted in tensions in and between communities, the purpose of this study was to: (a) identify perceptions of various stakeholders towards the role of external private for-profit entities (i.e., change agents) in S4D event projects, (b) examine organizational matters that result in social impacts/outcomes for the host community through S4D projects, and (c) discuss the (potentially important role of the) event context and origin as the foundation for initiation and sustainability of S4D projects.
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