A multi-attribute examination of consumer conformity in group-level ordering

Lee, JC; Kim, J; Kwak, K

A multi-attribute examination of consumer conformity in group-level ordering

Lee, JC Kim, J Kwak, K

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Publication Type:: Journal Article
Citation:: Australasian Marketing Journal, 2018, 26 (1), pp. 41 - 48
Issue Date:: 2018-02-01

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Field	Value	Language
dc.contributor.author	Lee, JC	en_US
dc.contributor.author	Kim, J	en_US
dc.contributor.author	Kwak, K https://orcid.org/0000-0001-7631-6472	en_US
dc.date.available	2017-11-03	en_US
dc.date.issued	2018-02-01	en_US
dc.identifier.citation	Australasian Marketing Journal, 2018, 26 (1), pp. 41 - 48	en_US
dc.identifier.issn	1441-3582	en_US
dc.identifier.uri	http://hdl.handle.net/10453/128127
dc.description.abstract	© 2017 Australian and New Zealand Marketing Academy Using real data acquired from transaction receipts at a cafe, the present research examined individuals’ menu choices made in a group setting. Building on previous research, the present research proposed and examined what we call the group referencing effect, and found that individuals’ menu choices were more likely to conform to the precedent menu choices made by the others in their group. A unique empirical contribution of the present research is that conformity was assessed and emerged at two levels: end-choice level (whether the choices are the same) and attribute-level (whether the attribute(s) of the choices are the same, independent of whether the end-choice is the same; i.e., similarity). Theoretical and practical implications are discussed.	en_US
dc.relation.ispartof	Australasian Marketing Journal	en_US
dc.relation.isbasedon	10.1016/j.ausmj.2017.11.004	en_US
dc.title	A multi-attribute examination of consumer conformity in group-level ordering	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	26	en_US
utslib.for	1503 Business and Management	en_US
utslib.for	1505 Marketing	en_US
utslib.for	15 Commerce, Management, Tourism and Services	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.issue	1	en_US
pubs.publication-status	Published	en_US
pubs.volume	26	en_US

Abstract:

© 2017 Australian and New Zealand Marketing Academy Using real data acquired from transaction receipts at a cafe, the present research examined individuals’ menu choices made in a group setting. Building on previous research, the present research proposed and examined what we call the group referencing effect, and found that individuals’ menu choices were more likely to conform to the precedent menu choices made by the others in their group. A unique empirical contribution of the present research is that conformity was assessed and emerged at two levels: end-choice level (whether the choices are the same) and attribute-level (whether the attribute(s) of the choices are the same, independent of whether the end-choice is the same; i.e., similarity). Theoretical and practical implications are discussed.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/128127