A Practitioner's Report on the Interactive Effects of Socio-Demographic Barriers to Travel

SAGE Publications
Publication Type:
Journal Article
Journal of Vacation Marketing, 2008, 14 (4), pp. 357 - 371
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Researchers have viewed constraints as a subset of reasons for not engaging in a particular behavior. This study investigates the impact of two-way interactions between age, income, and life stage (forming groups of more and less constrained respondents) on dependent variables comprising intentions held by Australian residents to travel intrastate, interstate or overseas for a vacation. A representative sample of 49,105 Australian respondents is utilized. Binary logistic regression is used to profi le respondents who intend to take a domestic or an overseas holiday of more than three days duration. This paper fi nds that the interactions between the constraint variables of age, income and life stage are important in explaining travel preferences. Constraint groups are then formed by combining the important constraint variables. There are signifi cant levels of vacation travel by even the most constrained groups as well as signifi cant amounts of non-travel by the least constrained sectors of our society. Marketing insights and recommendations are provided for the most constrained travel group and the least constrained travel group.
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