Research note: Legal implications of soundalike hotels in China: Haiyatt and Marvelot

Karen Edwards, JD; Rosenbaum, MS; Cheng, M

Research note: Legal implications of soundalike hotels in China: Haiyatt and Marvelot

Karen Edwards, JD Rosenbaum, MS Cheng, M

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Publication Type:: Journal Article
Citation:: Tourism Management, 2018, 68 pp. 162 - 167
Issue Date:: 2018-10-01

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Field	Value	Language
dc.contributor.author	Karen Edwards, JD	en_US
dc.contributor.author	Rosenbaum, MS	en_US
dc.contributor.author	Cheng, M https://orcid.org/0000-0003-3706-3374	en_US
dc.date.issued	2018-10-01	en_US
dc.identifier.citation	Tourism Management, 2018, 68 pp. 162 - 167	en_US
dc.identifier.issn	0261-5177	en_US
dc.identifier.uri	http://hdl.handle.net/10453/130421
dc.description.abstract	© 2018 Elsevier Ltd This article introduces the concept of the soundalike hotel to the hospitality and tourism disciplines. More specifically, this article explores the legal implications surrounding the Haiyatt and Marvelot hotel brands in China, which sound like the Hyatt and Marriott brands, respectively. Soundalike hotels would be perceived by courts around the world as trademark infringement. However, China's legal system accepts the existence of soundalike hotels and overlooks the illegality of their existence. This article clarifies, from a legal perspective, why soundalike hotels are accepted in China and offers insights into how hotel organizations may lessen their chances of experiencing trademark infringement in China. The article uses TripAdvisor data to show that most Haiyatt and Marvelot guests do not realize that these hotels are engaging in deceptive practices by using soundalike brands. Thus, neither Hyatt nor Marriott have legal precedence to show that guests are confused by the existence of soundalike hotels.	en_US
dc.relation.ispartof	Tourism Management	en_US
dc.relation.isbasedon	10.1016/j.tourman.2018.03.010	en_US
dc.subject.classification	Sport, Leisure & Tourism	en_US
dc.title	Research note: Legal implications of soundalike hotels in China: Haiyatt and Marvelot	en_US
dc.type	Journal Article
utslib.citation.volume	68	en_US
utslib.for	1506 Tourism	en_US
utslib.for	1505 Marketing	en_US
utslib.for	1504 Commercial Services	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access
pubs.publication-status	Published	en_US
pubs.volume	68	en_US

Abstract:

© 2018 Elsevier Ltd This article introduces the concept of the soundalike hotel to the hospitality and tourism disciplines. More specifically, this article explores the legal implications surrounding the Haiyatt and Marvelot hotel brands in China, which sound like the Hyatt and Marriott brands, respectively. Soundalike hotels would be perceived by courts around the world as trademark infringement. However, China's legal system accepts the existence of soundalike hotels and overlooks the illegality of their existence. This article clarifies, from a legal perspective, why soundalike hotels are accepted in China and offers insights into how hotel organizations may lessen their chances of experiencing trademark infringement in China. The article uses TripAdvisor data to show that most Haiyatt and Marvelot guests do not realize that these hotels are engaging in deceptive practices by using soundalike brands. Thus, neither Hyatt nor Marriott have legal precedence to show that guests are confused by the existence of soundalike hotels.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/130421