Gender differences in motivations to use social networking sites

Noguti, V; Singh, S; Waller, DS

Gender differences in motivations to use social networking sites

Noguti, V

Singh, S

Waller, DS

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Publication Type:: Chapter
Citation:: Gender and Diversity: Concepts, Methodologies, Tools, and Applications, 2018, 4 pp. 1565 - 1580
Issue Date:: 2018-01-01

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Field	Value	Language
dc.contributor.author	Noguti, V https://orcid.org/0000-0001-9922-7317	en_US
dc.contributor.author	Singh, S https://orcid.org/0000-0002-6996-0371	en_US
dc.contributor.author	Waller, DS https://orcid.org/0000-0002-4016-4275	en_US
dc.date.issued	2018-01-01	en_US
dc.identifier.citation	Gender and Diversity: Concepts, Methodologies, Tools, and Applications, 2018, 4 pp. 1565 - 1580	en_US
dc.identifier.isbn	9781522569121	en_US
dc.identifier.uri	http://hdl.handle.net/10453/133770
dc.description.abstract	© 2019 by IGI Global. All rights reserved. This chapter investigates gender differences in motivations to use social networking sites (SNS), a subset of social media. The present research focuses on Facebook given its prominence among currently available SNS. Analysing a survey of university students in Australia, the results indicate that female consumers are more likely than male consumers to use Facebook to seek information (to research and learn new things and to discuss products and brands) and for convenience (to obtain things with little effort). Both of these reasons in turn relate positively to their degree of engagement on Facebook, where engagement is operationalized as cognitive absorption which is a state of deep involvement with an activity.	en_US
dc.relation.ispartof	Gender and Diversity: Concepts, Methodologies, Tools, and Applications	en_US
dc.relation.isbasedon	10.4018/978-1-5225-6912-1.ch081	en_US
dc.title	Gender differences in motivations to use social networking sites	en_US
dc.type	Chapter
utslib.citation.volume	4	en_US
utslib.for	1505 Marketing	en_US
utslib.for	150301 Business Information Management (incl. Records, Knowledge and Information Management, and Intelligence)	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.publication-status	Published	en_US
pubs.volume	4	en_US

Abstract:

© 2019 by IGI Global. All rights reserved. This chapter investigates gender differences in motivations to use social networking sites (SNS), a subset of social media. The present research focuses on Facebook given its prominence among currently available SNS. Analysing a survey of university students in Australia, the results indicate that female consumers are more likely than male consumers to use Facebook to seek information (to research and learn new things and to discuss products and brands) and for convenience (to obtain things with little effort). Both of these reasons in turn relate positively to their degree of engagement on Facebook, where engagement is operationalized as cognitive absorption which is a state of deep involvement with an activity.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/133770