Understanding the sustainable development of tourism

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2010, pp. viii - viii (247)
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It is vital to provide the tourism managers of tomorrow with an explicit understanding and the capability to affect creative and innovative solutions for the sustainable development of tourism. Understanding the Sustainable Development of Tourism takes the view that sustainable tourism management needs to be seen as a dynamic process of change, rather than a static goal to be achieved and therefore must be tackled with ever evolving, flexible strategies. The text considers key managerial concepts, from supplier-driven innovation, human resource management, operations management and marketing, to corporate social responsibility, risk management and triple bottom line reporting. Each chapter links relevant theories and concepts to practice through case studies or exercises. Each chapter takes the view that sustainable tourism principles should be practiced in all aspects of tourism operations on a daily basis and that sustainability should be treated as a managerial philosophy rather than a subject matter. Relevant theories and concepts are linked to practice through case studies or exercises.
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