Identity aspirations and legitimacy in a complex environment

Publication Type:
Conference Proceeding
Citation:, 2019, pp. 665 - 682
Issue Date:
Full metadata record
As the process of concretizing an aspirational identity in complex environments remains largely unknown, we explore the role of legitimacy in such a process. This research is based on a case study of a hundred-year-old Australian intellectual property firm that aspires to become a strategic service provider for its clients. Our results show that the construction of a new organizational identity forces the organization to engage in targeted and nuanced legitimizing activities towards its stakeholders. They provide a better understanding of how organizations should manage aspirational identity in a context of institutional complexity to gain legitimacy in their new activities.
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