Identity aspirations and legitimacy in a complex environment
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- Conference Proceeding
- https://www.anzam.org/wp-content/uploads/2020/01/ANZ5696-ANZAM-Conference-Proceedings-Abstracts-2019-17-January-2020.pdf, 2019, pp. 665 - 682
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As the process of concretizing an aspirational identity in complex environments remains largely unknown, we explore the role of legitimacy in such a process. This research is based on a case study of a hundred-year-old Australian intellectual property firm that aspires to become a strategic service provider for its clients. Our results show that the construction of a new organizational identity forces the organization to engage in targeted and nuanced legitimizing activities towards its stakeholders. They provide a better understanding of how organizations should manage aspirational identity in a context of institutional complexity to gain legitimacy in their new activities.
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