Exploring Client Scenarios Associated With Scenario Planning

Publisher:
Elsevier Sci Ltd
Publication Type:
Journal Article
Citation:
Futures, 2010, 42 (4), pp. 304 - 312
Issue Date:
2010-01
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All scenario planning projects have a 'client' and one of the most challenging tasks facing a scenario planner is the client's role or position in the way projects are conceptualized, delivered and received. The scenario planner has to establish and mana
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