Measuring Customer Based Brand Equity: A New Survey Based Methodology using Hierarchical Bayesian Methodology

Sinha, A

Leszcsyc, P

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Field	Value	Language
dc.contributor.author	Sinha, A https://orcid.org/0000-0002-3165-4053
dc.contributor.author	Leszcsyc, P
dc.date.accessioned	2020-07-05T14:29:48Z
dc.date.available	2020-07-05T14:29:48Z
dc.date.issued	2000
dc.identifier.citation	AMA (Summer) Conference Proceedings, 2000
dc.identifier.uri	http://hdl.handle.net/10453/141724
dc.language	en
dc.relation.ispartof	AMA (Summer) Conference Proceedings
dc.rights	info:eu-repo/semantics/closedAccess
dc.title	Measuring Customer Based Brand Equity: A New Survey Based Methodology using Hierarchical Bayesian Methodology
dc.type	Journal Article
utslib.location.activity	Chicago USA
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney
utslib.copyright.status	closed_access	*
pubs.consider-herdc	false
dc.date.updated	2020-07-05T14:29:45Z

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