BRAND EVALUATION, ANIMOSITY, ETHNOCENTRISM, AND PURCHASE INTENTION: A COUNTRY OF ORIGIN PERSPECTIVE

Huang, K-P; Wang, K; Chen, S

BRAND EVALUATION, ANIMOSITY, ETHNOCENTRISM, AND PURCHASE INTENTION: A COUNTRY OF ORIGIN PERSPECTIVE

Huang, K-P Wang, K Chen, S

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Publication Type:: Journal Article
Citation:: International Journal of Organizational Innovation, 2020, 12, (4), pp. 1-9
Issue Date:: 2020-04-01

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Field	Value	Language
dc.contributor.author	Huang, K-P
dc.contributor.author	Wang, K
dc.contributor.author	Chen, S
dc.date.accessioned	2020-07-29T12:34:47Z
dc.date.available	2020-01-15
dc.date.available	2020-07-29T12:34:47Z
dc.date.issued	2020-04-01
dc.identifier.citation	International Journal of Organizational Innovation, 2020, 12, (4), pp. 1-9
dc.identifier.issn	1943-1813
dc.identifier.uri	http://hdl.handle.net/10453/141913
dc.description.abstract	The study aimed at exploring the concept of Country of Origin (COO) with respect to the issue of strategic behaviour. Furthermore, its relation with the four other factors or concepts, namely Consumer Ethnocentrism, Brand Evaluation, Consumer Pur-chase Intention, and Consumer Animosity in some way or the other had also been highlighted in this study in detail. The study further helped in framing four proposi-tions for determining the stated relationships individually with the support of proper justifications. It also helped in concluding that the country, in which an organisation produces or even grows particular products has a lot to do with the cultural, as well as, moral notions of the consumers (Consumer Ethnocentrism and Consumer Ani-mosity) along with their preferences, affordability, and needs over time (Consumer Purchase Intention). Finally, it also needs to be noted that this study facilitated in un-derstanding that the COO influences the values, entity, as well as, the image of a brand in the minds of the target consumers.
dc.language	en
dc.relation.ispartof	International Journal of Organizational Innovation
dc.rights	info:eu-repo/semantics/openAccess
dc.subject	1499 Other Economics, 1503 Business and Management
dc.title	BRAND EVALUATION, ANIMOSITY, ETHNOCENTRISM, AND PURCHASE INTENTION: A COUNTRY OF ORIGIN PERSPECTIVE
dc.type	Journal Article
utslib.citation.volume	12
utslib.location.activity	US
utslib.for	1499 Other Economics
utslib.for	1503 Business and Management
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Management Discipline
pubs.organisational-group	/University of Technology Sydney
utslib.copyright.status	open_access	*
pubs.consider-herdc	true
dc.date.updated	2020-07-29T12:34:42Z
pubs.issue	4
pubs.publication-status	Published
pubs.volume	12
utslib.citation.issue	4

Abstract:

The study aimed at exploring the concept of Country of Origin (COO) with respect to the issue of strategic behaviour. Furthermore, its relation with the four other factors or concepts, namely Consumer Ethnocentrism, Brand Evaluation, Consumer Pur-chase Intention, and Consumer Animosity in some way or the other had also been highlighted in this study in detail. The study further helped in framing four proposi-tions for determining the stated relationships individually with the support of proper justifications. It also helped in concluding that the country, in which an organisation produces or even grows particular products has a lot to do with the cultural, as well as, moral notions of the consumers (Consumer Ethnocentrism and Consumer Ani-mosity) along with their preferences, affordability, and needs over time (Consumer Purchase Intention). Finally, it also needs to be noted that this study facilitated in un-derstanding that the COO influences the values, entity, as well as, the image of a brand in the minds of the target consumers.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/141913