Global segments of socially conscious consumers: Do they exist?

Cambridge University Press
Publication Type:
Global Challenges in Responsible Business, 2010, 1, pp. 135 - 160
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There is little doubt that corporate social responsibility (CSRj has gained in importance over the last decade leading firms to develop increasingly sopbisticated CSR strategies for their organizations.' The challenges facing managers are nothing short of daunting given the vast number of issues that fall under the rubric of CSR and the equally large number of often conflicting groups pressuring compan ies to be more socially responsible.2 The situation is even more complex for Jarge and weH-known multinational enterprises (MNEs) with operations that often span the globe and expose the organization to a wide range of economic, social, development and political conditions.
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