Ensuring volunteer impacts, legacy and leveraging is not “fake news”: Lessons from the 2015 FIFA Women’s World Cup

Dickson, TJ; Darcy, S; Pentifallo Gadd, C

Ensuring volunteer impacts, legacy and leveraging is not “fake news”: Lessons from the 2015 FIFA Women’s World Cup

Dickson, TJ Darcy, S

Pentifallo Gadd, C

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Publisher:: Emerald
Publication Type:: Journal Article
Citation:: International Journal of Contemporary Hospitality Management, 2020, 32, (2), pp. 683-705
Issue Date:: 2020-01-23

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Field	Value	Language
dc.contributor.author	Dickson, TJ
dc.contributor.author	Darcy, S https://orcid.org/0000-0002-5394-2566
dc.contributor.author	Pentifallo Gadd, C
dc.date.accessioned	2020-12-29T02:01:02Z
dc.date.available	2020-12-29T02:01:02Z
dc.date.issued	2020-01-23
dc.identifier.citation	International Journal of Contemporary Hospitality Management, 2020, 32, (2), pp. 683-705
dc.identifier.issn	0959-6119
dc.identifier.uri	http://hdl.handle.net/10453/144986
dc.description.abstract	© 2020, Emerald Publishing Limited. Purpose: This study aims to explore the legacy potential of the FIFA Women’s World Cup (FWWC) 2015, for the host communities across Canada. Design/methodology/approach: The mixed-methods study included a link to an online anonymous survey being sent to all volunteers at the FWWC that explored their prior volunteering experience, motivations for volunteering, perceived skill development and future volunteering intentions. Documents were reviewed, and key stakeholders were interviewed. Findings: The results support previous research that mega-sport event (MSE) volunteers are typically older females with prior volunteering experience. Those most likely to indicate they wanted to volunteer more are younger volunteers without prior volunteering experience. While legacy was discussed as a desired outcome, this was not operationalised through strategic human resource strategies such as being imbedded in the position descriptions for the volunteer managers. Research limitations/implications: As this study was conducted in the real-world context of a sport event, the timing of the survey was determined by the organising committee. Practical implications: Mega sport events typically draw upon existing host-city social and human capital. For future event organising committees planning for and delivering a volunteer legacy may require better strategic planning and leveraging relationships with existing host-city volunteer networks. In the context of a single sport, women’s MSE, multi-venue, multi-province event, greater connection was required to proactively connect younger women for volunteers to their geographic sport and event volunteering infrastructure. Originality/value: This is the first research of volunteers for the largest women’s mega single-sport event. There are three theoretical contributions of the paper to: the socio-ecological lens, motivational theory of single event MSE and the contribution of social and human capital to understandings of legacy.
dc.language	en
dc.publisher	Emerald
dc.relation.ispartof	International Journal of Contemporary Hospitality Management
dc.relation.isbasedon	10.1108/IJCHM-04-2019-0370
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject	1504 Commercial Services, 1505 Marketing, 1506 Tourism
dc.subject.classification	Sport, Leisure & Tourism
dc.title	Ensuring volunteer impacts, legacy and leveraging is not “fake news”: Lessons from the 2015 FIFA Women’s World Cup
dc.type	Journal Article
utslib.citation.volume	32
utslib.for	1504 Commercial Services
utslib.for	1505 Marketing
utslib.for	1506 Tourism
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/e-Press
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Management Discipline
pubs.organisational-group	/University of Technology Sydney
utslib.copyright.status	closed_access	*
dc.date.updated	2020-12-29T02:00:39Z
pubs.issue	2
pubs.publication-status	Published
pubs.volume	32
utslib.citation.issue	2

Abstract:

© 2020, Emerald Publishing Limited. Purpose: This study aims to explore the legacy potential of the FIFA Women’s World Cup (FWWC) 2015, for the host communities across Canada. Design/methodology/approach: The mixed-methods study included a link to an online anonymous survey being sent to all volunteers at the FWWC that explored their prior volunteering experience, motivations for volunteering, perceived skill development and future volunteering intentions. Documents were reviewed, and key stakeholders were interviewed. Findings: The results support previous research that mega-sport event (MSE) volunteers are typically older females with prior volunteering experience. Those most likely to indicate they wanted to volunteer more are younger volunteers without prior volunteering experience. While legacy was discussed as a desired outcome, this was not operationalised through strategic human resource strategies such as being imbedded in the position descriptions for the volunteer managers. Research limitations/implications: As this study was conducted in the real-world context of a sport event, the timing of the survey was determined by the organising committee. Practical implications: Mega sport events typically draw upon existing host-city social and human capital. For future event organising committees planning for and delivering a volunteer legacy may require better strategic planning and leveraging relationships with existing host-city volunteer networks. In the context of a single sport, women’s MSE, multi-venue, multi-province event, greater connection was required to proactively connect younger women for volunteers to their geographic sport and event volunteering infrastructure. Originality/value: This is the first research of volunteers for the largest women’s mega single-sport event. There are three theoretical contributions of the paper to: the socio-ecological lens, motivational theory of single event MSE and the contribution of social and human capital to understandings of legacy.

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http://hdl.handle.net/10453/144986