Considering Culture in Designing Web Based E-commerce
- Publisher:
- In-Tech
- Publication Type:
- Chapter
- Citation:
- E-Commerce, 2010, 1, pp. 99-111
- Issue Date:
- 2010-01
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Considering Culture in Designing Web Based E-commerce_k.pdf | 426.6 kB |
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This chapter presents investigation of global e-commerce sites, describing methods for understanding cultural issues in designing web based e-commerce sites. The author attempted to show how culture affected the features of the sites, and how these features might be adapted other cultures, through examples presented in the chapter. The chapter focuses on popular design features in web interfaces of global e-commerce sites and differences arising from design in different country sites.
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