Culture, emotion and trust on websites

Kang, K; Kovacevic, L

Culture, emotion and trust on websites

Kang, K

Kovacevic, L

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Publication Type:: Conference Proceeding
Citation:: Proceedings of the 17th International Business Information Management Association Conference 2011, 2011, 4, pp. 392-403
Issue Date:: 2011-01-01

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Field	Value	Language
dc.contributor.author	Kang, K https://orcid.org/0000-0003-4252-9802
dc.contributor.author	Kovacevic, L
dc.date	2011-11-14
dc.date.accessioned	2021-02-23T01:33:56Z
dc.date.available	2021-02-23T01:33:56Z
dc.date.issued	2011-01-01
dc.identifier.citation	Proceedings of the 17th International Business Information Management Association Conference 2011, 2011, 4, pp. 392-403
dc.identifier.isbn	978-0-9821489-6-9
dc.identifier.uri	http://hdl.handle.net/10453/146308
dc.description.abstract	This paper explores the effect of culture on the emotions invoked when different web sites are viewed and the perception of that website's trustworthiness. Traditionally, researchers in the human computer interaction (HCI) field have focused on task-oriented usability, committed to improving efficiency. Eventually, the importance of other aspects of technology use was recognized, one of which were emotions, all grouped under the umbrella term - user experience. Numerous studies show that culture has an influence on the user's perception of usability and interface preferences. Seeing this relationship between culture and usability, one between culture and user experience remains to be explored. A survey was conducted as part of the methodology, where two cultural groups, Bosnians and the Chinese participated, with the aim of capturing differences and similarities in the perceptions of different classes of websites. The different types used were flash-based, text-dominated, combination of text and graphics, graphic-intensive and virtual reality. Two samples were culture-specific and the rest either Australian or American. The study reveals the similarities and differences between the two cultural groups examined. Each cultural group rendered both positive and negative emotional responses from the survey and their perceptions of trustworthiness also varied.
dc.language	en
dc.relation.ispartof	Proceedings of the 17th International Business Information Management Association Conference 2011
dc.relation.ispartof	International Business Information Management
dc.rights	info:eu-repo/semantics/restrictedAccess
dc.rights	Copyright © 2012Kyeong Kang and Lana Kovacevic. This is an open access article distributed under the Creative Commons Attribution License unported 3.0, which permits unrestricted use, distribution, and reproduction in any medium, provided that original work is properly cited.
dc.title	Culture, emotion and trust on websites
dc.type	Conference Proceeding
utslib.citation.volume	4
utslib.for	0806 Information Systems
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Strength - HCTD - Human Centred Technology Design
pubs.organisational-group	/University of Technology Sydney/Strength - CAMGIS - Centre for Advanced Modelling and Geospatial lnformation Systems
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Professional Practice and Leadership
pubs.organisational-group	/University of Technology Sydney
utslib.copyright.status	recently_added	*
pubs.consider-herdc	false
dc.date.updated	2021-02-23T01:33:52Z
pubs.finish-date	2011-11-15
pubs.publication-status	Published
pubs.start-date	2011-11-14
pubs.volume	4

Abstract:

This paper explores the effect of culture on the emotions invoked when different web sites are viewed and the perception of that website's trustworthiness. Traditionally, researchers in the human computer interaction (HCI) field have focused on task-oriented usability, committed to improving efficiency. Eventually, the importance of other aspects of technology use was recognized, one of which were emotions, all grouped under the umbrella term - user experience. Numerous studies show that culture has an influence on the user's perception of usability and interface preferences. Seeing this relationship between culture and usability, one between culture and user experience remains to be explored. A survey was conducted as part of the methodology, where two cultural groups, Bosnians and the Chinese participated, with the aim of capturing differences and similarities in the perceptions of different classes of websites. The different types used were flash-based, text-dominated, combination of text and graphics, graphic-intensive and virtual reality. Two samples were culture-specific and the rest either Australian or American. The study reveals the similarities and differences between the two cultural groups examined. Each cultural group rendered both positive and negative emotional responses from the survey and their perceptions of trustworthiness also varied.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/146308